Enjoyment：A mental and physical break from daily routine.
Growth：Develop potential through moving experiences that provide challenge and achievement. Sharing and hearing new perspectives.
Connection：Connection with nature, other people, other cultures, yourself.
A stimulating experience that will induce a range of emotions (of which excitement will be key).
Different from everyday life.
Include mental and/or physical challenges and risk.
Be intrinsically rewarding, providing opportunities for enjoyment, learning and self-development.
Both hard and soft adventure.
By creating refreshed customers that spread that positive feeling into the world; to their workplace, their families, their friends.
Refreshing local communities by contributing knowledge, financial benefits, employment, and positive energy.
By sustaining the natural environment we use, and inspiring the implementation of solutions to the environmental crisis.
By creating a positive work environment that facilitates personal growth.
Creating change for the better.
Any adventure experience undertaken outdoors.
Values are the underlying beliefs and principles that guide our actions.
Exceeding customer expectations, and having a positive lasting emotional impact through our passionate and authentic service.
Be long-term focused on the three pillars; ecological, social, economic. Strive to provide a stable long-term work environment. Educate stakeholders to facilitate positive actions towards sustainability.
Strive to become the best leaders by example. Adopting and creating global standards and best practices, continual learning and passing on of knowledge, being the innovator in the industry.